Why Canada Goose Is so Expensive
Canada Goose parkas have turn into synonymous with wealth, celeb, and Hollywood, nonetheless the model wasn’t all the time the luxurious label it’s at present. What began out as a little-known producer of utilitarian outerwear went through a really very long time of transformation and three generations of administration before turning proper right into a standing image. Since taking up as CEO in 2001, Dani Reiss has leveraged the model’s fame for high quality to foster a cult following of oldsters who covet these coats. Proper right here is how Canada Goose went from making jackets for its opponents to promoting parkas that value greater than some used cars.